Video Lesson

Talking about brand names

name of the product malra for example and not its manufacturer Philip Morris in the same way we ask what brand of washing powder or perfume do you use we talk about the brands b...

Course: Creativity, design and technologySection: Makes, brands and marquesSubtitles: en

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14 subtitle cues

1:18

the

1:18

name of the product malra for example

1:21

and not its manufacturer Philip

1:24

Morris in the same way we ask what brand

1:28

of washing powder or perfume do you use

1:33

we talk about the brands because it's

1:35

about the product and not the

1:37

manufacturer it gets confusing because

1:39

brand has a second meaning in marketing

1:42

to talk about the value of the name so

1:46

in some cases the company name is

1:49

closely associated with the brand iPhone

1:53

is a brand but apple is a make but it's

1:57

also

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