Choosing affect or effect

5:28

effectively

5:28

effective effective the first one was

5:32

these naughty behavior affected me

5:33

deeply to the verb begins with an A and

5:36

then here we had the now it had a

5:39

profound effect on me so why is he so

5:41

confusing for native speakers why can't

5:43

they remember how to spell the verb and

5:45

how to spell the noun is because the

5:47

majority of people pronounce them

5:48

exactly the same so if we look at three

5:51

different articulations of the word

5:53

affect then now we have effect affect

5:56

and effect and the most common of the

5:59

three is the middle one effect and guess

6:02

what it's exactly the same as the

6:03

articulation for this one effect so

6:06

native speaker thinks to themselves why

6:08

should I spell it any differently if

6:10

we're articulating and pronouncing it in

6:12

exactly the same way is confusing and

6:15

that's why we make this mistake there's

6:18

a lot of shops in Covent Garden there's

6:22

a lot of shops in Covent Garden so

6:26

looking at it and that's nice that's a

6:29

capital that's a capital

6:32

there are oh yeah there are a lot of

6:35

shops there is yeah there's a lot a lot

6:41

yeah a lot as two words of shops in

6:44

Baden I think that's a perfect sentence