Soho’s creative energy

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[Music]

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thank you

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hi I'm Jonathan Anderson and this is a

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great little place I know

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there's a sort of energy in SoHo which

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is kind of like a Melting Pot of

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everything it's like incredibly diverse

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it is incredibly uh there is an energy

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about it and I think that is what is so

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great about Soho this is kind of like

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it's not a perfect landscape it is kind

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of like this like uh mesh of different

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things I think the vibe of Soho that

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ties in

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to JW Amazon is this idea of a it is

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kind of like a cultural Patchwork

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somehow it is it's about tensions it's

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about meetings of different diversities

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different genders and and people from

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around the world you get a bit of

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everything and I think with JW honest

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and it has always been about this like

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kind of cultural agitation you know

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looking at culture and reflecting in

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different ways

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um I think it goes back to when I first

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started my brand this idea of a shared

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wardrobe