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A lot of industries within the design

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ecosystem are one of the most polluting

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industries. So we're looking at reducing

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the amount of waste that is there. It's

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really important for designers to use

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recycled or waste material in their work

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today. Consumers are more concerned to

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connecting their values to what they're

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purchasing. They're more aware and

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conscious of sustainability and their

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design choices.

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Plastic has endless potential and plus

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we do have a lot of plastic waste in the

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world. So we have a lot to work with.

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>> We all have a shared responsibilities to

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think about how we can incorporate

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recycled material into new products.

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The UA plays a really important role in

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supporting this kind of innovation very

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much focused on sustainability on

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providing the right kind of support for

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the community.

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[Music]

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I receive the old marine boards or even

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old road barriers and then we clean

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them. We cut them into pieces. Then we

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shred it into the smaller pieces. We

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input into the extrusion machine. And

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then for me the magic happens at the

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moment where I melt this material.

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I work with what colors I have in place.

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Let's say maybe I have a red colored rod

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barrier and then maybe yellow colored a

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marine boy. And then I will see if I mix

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these two colors uh what new color will

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emerge. I take industrial and

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construction plastic waste and turn it

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into design objects and furniture

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pieces.

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I was inspired by different artists and

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brands who work with recycled materials

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and that's where for me it was very

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exciting. My alchemy series dining table

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was the result of over 60 experiments. I

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sort of even developed my own precise

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ratio recipe.

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>> Working with recycled material

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influences the designer's thinking

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process. I think it creates an

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interesting edge and a challenge for

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designers to start with. In Dubai, we've

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seen lots of designers that have

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actually embraced this technique and

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actually become known for their unique

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and personal style that is linked very

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much to the material itself, linked to

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the sustainable direction that they've

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been taking. There's also a growth

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number of initiatives and platforms that

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the we provide to designers, innovators,

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creators.

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Five years ago, uh I became a mother and

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uh I moved from the oil and gas sector

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that extracts the oil and resources to

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the other side where I'm working with

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one of its byproducts.

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Motherhood was definitely one of the

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most transformational moments for me in

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my life because to be honest I have

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never ever imagined that one day I will

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become a furniture designer working with

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recycled plastic but at the same time

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she feels proud that her mother is a is

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a designer.

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I'm a more like a processdriven

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designer. So first I explore my

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material. I explore all of the

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fabrication processes. So rather than

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creating products that are so

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discardable that you take, use and throw

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away, it's about how can we design

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products and objects that are not meant

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to be thrown away after use, giving it a

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second life.

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I definitely see a growing interest in

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connecting sustainability with identity

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and design by making sure that designers

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see sustainability as a tool to innovate

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and very much still linked to you as an

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individual and your identity as an

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artist.

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The world needs to evolve in terms of

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sustainability and innovation by

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respecting the resources that we have

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now and by implementing the practices

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that will prolong the life of our planet

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for the future generations.