Reducing waste through design

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[Music]

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A lot of industries within the design

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ecosystem are one of the most polluting

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industries. So we're looking at reducing

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the amount of waste that is there. It's

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really important for designers to use

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recycled or waste material in their work

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today. Consumers are more concerned to

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connecting their values to what they're

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purchasing. They're more aware and

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conscious of sustainability and their

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design choices.

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Plastic has endless potential and plus

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we do have a lot of plastic waste in the

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world. So we have a lot to work with.

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>> We all have a shared responsibilities to

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think about how we can incorporate

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recycled material into new products.

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The UA plays a really important role in

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supporting this kind of innovation very

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much focused on sustainability on

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providing the right kind of support for

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the community.

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[Music]

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