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why do so many people reach success and

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then

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fail one of the big reasons is we think

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success is a one-way street so we do

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everything that leads up to success but

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then we get there we figure we made it

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we sit back in our comfort zone and we

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actually stop doing everything that made

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us successful and it doesn't take long

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to go

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downhill and I can tell you this happens

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because it happened to

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me reaching success I worked hard I

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pushed myself but then I stopped because

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I figured oh you know I've made it I can

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just sit back and relax reaching success

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I always tried to improve and do good

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work but then I stopped CU I figured hey

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I'm good enough I don't need to improve

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anymore

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reaching success I always was pretty

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good at coming up with good ideas

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because I did all these simple things

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that lead to ideas but then I stopped

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because I figured I was this hot shot

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guy and I shouldn't have to work at

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ideas I should just come like magic the

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only thing that came was creative block

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I couldn't come up with any ideas

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reaching success I always focused on

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clients and projects and ignored the

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money but then all this money started

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pouring in and I got distracted by it

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and suddenly I was on the phone to my

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stock broker and my real estate agent

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when I should have been talking to my

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clients and reaching success I always

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did what I loved but then I got into

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stuff I didn't love like management I'm

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the world's worst manager but I figured

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I should be doing it because I was after

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all the president of the company well

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soon a black cloud formed over my head

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and here I was outwardly very successful

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but inwardly very depressed but I'm a

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guy I knew how to fix it I bought a fast

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car

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it didn't help I was faster but just as

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depressed so I went to my doctor I said

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do I can buy anything I want but I'm not

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happy I'm depressed it's true what they

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say and I didn't believe it until it

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happened to me but money can't buy

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happiness he said no but it can by

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proac he put me on anti-depressants and

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yeah the black cloud faded a little bit

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but so did all the work cuz I was just

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floating along I couldn't care less if

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clients ever come

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called and clients didn't

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call cuz they could see I was no longer

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serving them I was only serving myself

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so they took their money and their

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projects to others who would serve them

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better well didn't take long for

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business to drop like a rock my uh

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partner and I Tom we had to let all our

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all our employees go it was down to just

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the two of us and we were about to go

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under and that was great because with no

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employees there was nobody for me to

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manage so so I went back to doing the

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projects I loved I had fun again I

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worked harder and to cut a long story

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short did all the things that took me

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back up to

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success but it wasn't a quick trip it

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took seven years but in the end business

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grew bigger than ever and when I went

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back to following these eight principles

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the black cloud over my head disappeared

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altogether and I woke up one day and and

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I said I don't need Prozac anymore and I

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threw it away and haven't needed it

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since I learned that success isn't a

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oneway street it doesn't look like this

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it really looks more like this it's a

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continuous journey and if we want to

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avoid success to failure syndrome we

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just keep following these eight

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principles because that's not only how

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we achieve success it's how we sustain

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it so here's to your continued success

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thank you very much

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oh

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