Full video

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Transcriber: Denise RQ Reviewer: CN R

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571,230,000 pounds of paper towels

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are used by Americans every year.

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If we could -- correction, wrong figure.

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13 billion used every year.

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If we could reduce the usage of paper towels,

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one paper towel per person per day,

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571,230,000 pounds of paper not used.

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We could do that.

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Now there are all kinds of paper towel dispensers.

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There's the trifold.

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People typically take two or three.

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There's the one that cuts it --

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that you have to tear off.

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People go one, two, three, four tear. This much, right.

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There's the one that cuts itself.

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People go one, two, three, four.

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Or there's the same thing but recycled paper.

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You have to get five of those

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because they're not as absorbent of course.

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(Laughter)

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The fact is you can do it all with one towel.

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The key, two words.

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This half of the room your word is 'shake.'

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Let's hear it, 'shake.'

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(Audience) Shake. Joe Smith: Louder.

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(Audience) Shake.

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Your word is 'fold.'

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(Audience) Fold. JS: Again.

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(Audience) Fold. JS: Really loud.

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(Audience) Shake. (Audience) Fold.

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OK. (Laughter) Wet hands.

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Shake. One, two, three, four, five, six, seven, eight, nine, ten, eleven, twelve.

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Why 12? 12 apostles. 12 tribes. 12 zodiac signs. 12 months.

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The one I like the best it's the biggest number with one syllable.

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(Laughter)

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Trifold.

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(Applause)

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Fold.

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Dry.

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(Applause)

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(Audience) Shake.

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(Audience) Fold.

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Cuts itself. Fold.

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The fold is important because it allows

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interstitial suspension.

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You don't have to remember that part but trust me.

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(Laughter)

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(Audience) Shake.

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(Audience) Fold.

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Cuts itself.

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The funny thing is I get my hands drier than people do with three or four

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because they can't get in between the cracks.

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If you think this isn't as good.

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(Audience) Shake.

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(Audience) Fold.

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Now, there's now a real fancy invention.

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It's the one where you wave your hand and it kicks it out.

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It's was too big a towel.

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Let me tell you a secret if you're really quick,

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if you're really quick and I can prove this...

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This is half a towel from the dispenser in this building.

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How? As soon as it starts you just tear it off.

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It's smart enough to stop and you get half a towel.

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(Laughter)

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(Audience) Shake.

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(Audience) Fold.

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Now let's all say it together.

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(Audience) & JS: Shake.

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(Audience) & JS: Fold.

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You will for the rest of your life

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remember those words every time you pick up a paper towel.

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And remember: one towel per person for one year.

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571,230,000 pounds of paper.

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No small thing. And next year, toilet paper.

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(Laughter)