Full video

0:00

[Music]

0:07

[Music]

0:12

[Applause]

0:16

so ladies and gentlemen at Ted we talk a

0:17

lot about leadership and how to make a

0:19

movement so let's watch a movement

0:22

happen start to finish in under 3

0:23

minutes and dissect some lessons from it

0:26

first of course you know a leader needs

0:28

the guts to stand out and be

0:31

ridiculed but what he's doing is so easy

0:34

to follow so here's his first follower

0:35

with a crucial role he's going to show

0:37

everyone else how to follow now notice

0:39

that the leader Embraces him as an equal

0:42

so now it's not about the leader anymore

0:44

it's about them plural now there he is

0:46

calling to his friends now if you notice

0:48

that the first follower is actually an

0:50

underestimated form of leadership in

0:52

itself takes guts to stand out like that

0:55

the first follower is what transforms a

0:58

lone nut into a leader

1:05

and here comes a second follower now

1:07

it's not a lone nut it's not two nuts

1:09

three is a crowd and a crowd is news so

1:12

a movement must be public it's important

1:15

to show not just the leader but the

1:17

followers because you find that new

1:19

followers emulate the followers not the

1:21

leader now here come two more people and

1:23

immediately after three more people now

1:26

we've got momentum this is the Tipping

1:28

Point now we've got a movement

1:32

so notice that as more people join in

1:34

it's less risky so those that were

1:36

sitting on the fence before now have no

1:38

reason not to they won't stand out they

1:41

won't be ridiculed but they will be part

1:43

of the In Crowd if they hurry

1:47

so over the next minute you'll see all

1:50

of the uh those that prefer to stick

1:52

with the crowd because eventually they

1:53

would be ridiculed for not joining in

1:56

and that's how you make a movement but

1:58

let's recap some lessons from this so

2:01

first if you are the type like the

2:03

shirtless dancing guy that is standing

2:05

alone remember the importance of

2:07

nurturing your first few followers as

2:09

equals so it's clearly about the

2:11

movement not

2:13

you okay but we might have missed the

2:16

real lesson here the biggest lesson if

2:17

you noticed did you catch it is that

2:20

leadership is over

2:22

glorified that yes it was the shirtless

2:24

guy was first and he'll get all the

2:25

credit but it was really the first

2:27

follower that transformed lone nut into

2:30

a leader so as we're told that we should

2:32

all be leaders that would be really

2:34

ineffective if you really care about

2:36

starting a movement have the courage to

2:39

follow and show others how to follow and

2:41

when you find a lone nut doing something

2:43

great have the guts to be the first one

2:45

to stand up and join in and what a

2:48

perfect place to do that Ted thanks

2:51

[Applause]

3:12

in 25 years Global energy consumption

3:14

will increase by

3:17

50% to meet demand we'll need to harness

3:19

the power of sun wind waves atoms

3:24

they're all on the table but today we

3:27

need oil

3:32

[Music]

3:38

I'm Mike Davis I'm the drilling manager

3:40

with repol Gulf of Mexico we're out here

3:42

in 4,000 ft of water in Green Canyon 304

3:45

drilling the Anga Stewart Prospect about

3:47

a 29,000 ft Subs salt well Big Technical

3:50

challenge that's why we got a big rig

3:51

like the Cajun Express on

3:54

it one of the challenges that the oil

3:56

industry has is finding new oil cuz all

3:59

of the easy oil has been used

4:01

up finding oil is is becoming more

4:06

difficult and difficult because is

4:08

always deeper and deeper and deeper more

4:10

and more the industry requires deep

4:12

Computing to find that deep

4:15

oil we have tools downhole that evaluate

4:19

the rock while we're drilling it this

4:21

data is being sent up just about

4:23

instantaneously while we're drilling 5

4:25

miles down below the surface the

4:27

Barcelona supercomputing Center is a Val

4:29

resource for repol because it allows

4:31

them to Crunch those numbers and

4:33

generate those images that allows them

4:34

to find the oil I am in the Barcelona

4:36

super Computing Center and we are here

4:39

working to generate the new generation

4:41

of seismic Imaging tools because the

4:44

quality of the data on a prospect that

4:46

we're drilling today we're able to

4:48

reveal deposits that we had never been

4:49

able to see before to find this oil we

4:52

need to use Machines of this size with

4:55

more than 10,000 processors to process

4:58

the data that to generate the IM of the

5:00

Gulf of Mexico what we've done with

5:02

repol is to develop a system that is now

5:05

the fastest seisc Imaging system in the

5:07

world is there any oil in this picture

5:09

in this picture there is oil right down

5:12

here through using supercomputers we'll

5:13

be able to reduce the time to finding

5:15

new oil reduce the cost of finding that

5:17

oil and make existing and new reservoirs

5:20

more efficient in producing oil these

5:22

are reserves that we may not have

5:23

recovered in the past we have to move to

5:25

more sustainable fuels in the future it

5:27

takes time and in the meantime we need

5:30

to find the oil that we can to supply

5:32

the Earth's needs

5:34

[Music]