How followers build a crowd

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not two nuts

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three is a crowd and a crowd is news so

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a movement must be public it's important

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to show not just the leader but the

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followers because you find that new

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followers emulate the followers not the

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leader now here come two more people and

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immediately after three more people now

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we've got momentum this is the Tipping

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Point now we've got a movement

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so notice that as more people join in

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it's less risky so those that were

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sitting on the fence before now have no

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reason not to they won't stand out they

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won't be ridiculed but they will be part

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of the In Crowd if they hurry

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so over the next minute you'll see all

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of the uh those that prefer to stick

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with the crowd because eventually they

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would be ridiculed for not joining in

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and that's how you make a movement but

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let's recap some lessons from this so

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first if you are the type like the

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shirtless dancing guy that is standing

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alone remember the importance of

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nurturing your first few followers as

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equals so it's clearly about the

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movement not

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you okay but we might have missed the

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real lesson here the biggest lesson if

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you noticed did you catch it is that

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leadership is