How a movement begins

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[Music]

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[Music]

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[Applause]

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so ladies and gentlemen at Ted we talk a

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lot about leadership and how to make a

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movement so let's watch a movement

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happen start to finish in under 3

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minutes and dissect some lessons from it

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first of course you know a leader needs

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the guts to stand out and be

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ridiculed but what he's doing is so easy

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to follow so here's his first follower

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with a crucial role he's going to show

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everyone else how to follow now notice

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that the leader Embraces him as an equal

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so now it's not about the leader anymore

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it's about them plural now there he is

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calling to his friends now if you notice

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that the first follower is actually an

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underestimated form of leadership in

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itself takes guts to stand out like that

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the first follower is what transforms a

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lone nut into a leader

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and here comes a second follower now

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it's not a lone nut it's not two nuts

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three